Marketing is a crucial process that advertising agencies use to identify potential customers and convert them into paying clients. Agencies rely on experience, data, and technology to create effective campaigns, but as businesses expand into new markets and digital channels, traditional tools often fall short.
That is why expert marketers designed GoHighLevel CRM, a platform built specifically for sales and marketing teams, helping agencies capture more leads, automate follow-ups, and close more deals.
This CRM reduces the time agencies spend on repetitive marketing activities. With recent upgrades in workflow automation and AI-assisted messaging, GoHighLevel now allows agencies to move leads through the sales process even faster while cutting down on overhead and manual work.
GoHighLevel also enables agencies to send review requests through email or SMS, respond to customer feedback, and track performance through real-time analytics.
In this article, you will find everything you need to know about GoHighLevel CRM in 2026, including its features, pricing, and benefits.
What is Gohighlevel CRM?
GoHighLevel, also known as HighLevel, is a cloud-based customer relationship management platform built specifically for sales, marketing, and advertising agencies. Founded in 2018, it has grown into one of the most widely adopted agency CRMs, supporting tens of thousands of marketing agencies and hundreds of thousands of active client accounts worldwide.
Today, it is recognized as one of the most powerful SaaS platforms in the marketing industry because it allows agencies to run their entire lead generation, sales, and client communication workflows from one system.
By replacing multiple tools for funnels, email marketing, SMS, booking, and CRM, GoHighLevel helps agencies save both time and operational costs that would normally be spent managing and integrating separate software platforms.
As a marketing automation and analytics platform, HighLevel CRM helps agencies run follow-up campaigns, manage two-way conversations, and capture leads from multiple channels. It also lets them schedule appointments, accept payments, build websites and funnels, and run SMS and email marketing from one dashboard.
With added workflow automation, pipeline tracking, and AI-powered messaging, GoHighLevel makes it easier to convert leads into paying customers with less manual effort. The platform also offers a generous affiliate program, allowing users to earn recurring commissions by referring new businesses.
How does GoHighLevel CRM work?
Closing deals is the primary focus in the marketing industry. Achieving this requires a suitable strategy and a tool like Gohighlevel CRM. Firstly, create full-featured websites, funnels, and landing pages using high-level page builder to capture more leads. Additionally, you can charge and schedule appointments using its built-in calendar application.
Closing deals is the primary focus in the marketing industry. Achieving this requires a suitable strategy and a tool like Gohighlevel CRM. Firstly, create full-featured websites, funnels, and landing pages using high-level page builder to capture more leads. Additionally, you can charge and schedule appointments using its built-in calendar application.
Once you’ve captured leads, nurture them with high-level’s Multi-channel follow-up campaigns, automating engaging follow-ups and capturing responses from your leads. This tool also enables you to leverage AI (Artificial Intelligence) and Machine Learning to manage conversations.
The final crucial stage is closing the deal. Only proceed with closing a deal if you know where your leads are in the pipeline. Gohighlevel’s built-in pipeline management perfectly tracks their journey. To ensure complete deal closure, Gohighlevel’s integration with other apps makes it easy to collect payments on websites, funnels, and even when someone books an appointment.
Features of GoHighLevel CRM
-
CRM and Lead Management
At the center of GoHighLevel is its CRM. Every lead, customer, and contact is stored in one place with their full history attached.
This makes it easy for sales teams to know exactly where a prospect stands and what the next action should be. Contacts can be tagged, grouped, and filtered so agencies can target the right people at the right time.
-
Sales Pipelines and Deal Tracking
GoHighLevel lets you organize leads into visual sales pipelines. Each stage represents a step in your sales process, such as new lead, contacted, booked, showed up, or closed.
As leads move forward, you can track deal value, conversion rates, and expected revenue. This gives agencies a clear picture of what is working and where deals are getting stuck, helping them improve closing rates.
-
Marketing Automation and Workflows
One of GoHighLevel’s strongest features is automation. You can create workflows that automatically send messages, move leads in your pipeline, assign tasks, or notify your team when something happens.
GoHighLevel can instantly send a text, follow up with emails, and remind a sales rep to call. This allows agencies to respond to leads in seconds instead of hours, which greatly increases conversion rates.
-
Email and SMS
GoHighLevel supports email and SMS marketing from inside the platform. More importantly, it allows two-way communication, meaning leads can reply and the conversation stays inside your CRM.
This prevents missed messages and keeps all communication linked to the contact record. Agencies can run broadcast campaigns, automated follow-ups, and one-on-one sales conversations without needing separate tools.
-
Appointment Scheduling
GoHighLevel includes an appointment booking system that allows leads to book calls or services online. It connects to calendars and sends automatic reminders, which reduces no-shows and saves time.
When someone books, GoHighLevel can automatically trigger confirmation messages and move the lead to the correct stage in the sales pipeline.
-
Payments and Invoicing
GoHighLevel allows businesses to collect payments, run subscriptions, and send invoices. This is useful for agencies that want to charge clients or sell services directly through their funnels.
Payments are tied to the contact record, making it easier to track revenue and customer activity in one place.
-
Integrations and API
While GoHighLevel already includes many built-in tools, it can also connect to outside software through integrations and its API.
This allows agencies to link it with accounting tools, ad platforms, or custom apps, making it flexible for more advanced setups.
Benefits of using GoHighLevel CRM
Reports and Analytics
As a marketing platform, Gohighlevel CRM offers reports and analytics features that empower advertising agencies to optimize their marketing, sales, and customer service processes. When utilizing customer data for email marketing, Gohighlevel CRM allows you to determine whether you are reaching the right person. It also enables you to identify which marketing efforts resonate more with your audience and contribute to increased sales.
GohighLevel AI
Sales and advertising agencies appreciate that Gohighlevel CRM enables them to automatically create social media posts, generate images, respond to SMS messages, and increase booked appointments with ease.
Additionally, it can generate predictions based on the information you’ve stored about customers, leads, and sales. Whether you’re looking to score leads or forecast sales, it is an excellent tool for predicting trends and empowering organizations to make better data-driven decisions.”
Gohighlevel CRM Funnels & Landing Pages Builder
With Gohighlevel CRM, advertising agencies can effortlessly create stunning landing pages using one-click templates. It also enables them to build converting sales funnels and direct traffic to them seamlessly from the dashboard. Marketing agencies can also use the same builder to create websites and add navigation.
Gohighlevel Marketing Automation
Gohighlevel CRM streamlines your entire sales strategy, making your life easier and enhancing the effectiveness of your customer relations and marketing efforts. It significantly reduces the time agencies spend on marketing activities by automating the creation of marketing funnels and follow-up campaigns, reducing overhead.
Content Marketing
Content marketing is crucial because it answers your audience’s questions, helping you build trust, develop relationships, improve conversions, and generate leads. In today’s age, customers expect high-quality, consistent content from their favorite brands.
Gohighlevel CRM provides various elements for adding static content, and its website functionality can be extended with a DropInBlog integration. Using Drop-In-Blog for HighLevel helps create a functional, SEO-friendly blog, making it super easy to install and use while automatically enhancing your High-Level experience.
Gohighlevel Reputation Management
A strong reputation increases customer confidence and builds loyalty. It’s essential to monitor and manage your reputation closely. Gohighlevel CRM perfectly does that by enabling agencies to send review requests via email or SMS. It also allows them to respond to reviews and view analytics for all received reviews.
Gohighlevel CRM Integration
With Gohighlevel CRM, you can seamlessly connect to other apps, including WordPress, Mailchimp, ActiveCampaign, Pipedrive, Teachable, Schedule Once, SurveyGizmo, WIX, etc. Different powerful integrations with Gohighlevel CRM include the following:
GoHighLevel Project Management
The integration between Gohighlevel CRM and Project Management software allows sales and advertising agencies to streamline project management, reducing the time and manual effort required for tasks and fostering better collaboration between teams.
Gohighlevel ChatGPT
Advertising agencies benefit from integrating Gohighlevel and ChatGPT, saving valuable resources, eliminating the need for extensive training, and providing prompt and accurate responses to numerous inquiries.
Gohighlevel Outlook Integration
Integrating Microsoft Outlook with Gohighlevel CRM helps marketing agencies keep track of schedules and avoid overlapping appointments. Activating this integration enables automatic connections with Microsoft Outlook, creating events when tasks are created in GoHighLevel.
Who should use GoHighLevel CRM?
Advertising Agencies: Gohighlevel CRM is specifically designed for advertising, reducing the time spent on marketing activities. It excels in automating the creation of marketing funnels and follow-up campaigns.
Real Estate Agents: Visibility is crucial for success, and Gohighlevel CRM helps real estate agents be visible online, attracting clients who discover and engage with listings.
Online Course Creators: The membership website on the platform allows the creation of online courses, providing a versatile solution for course creators.
Other agencies that need this Gohighlevel CRM include; Freelancers, consultants, bloggers, drop shippers, etc.
Comparison of GoHighLevel CRM and HubSpot CRM
Both platforms offer sales, marketing, and CRM features. However, Hubspot is basically for managing customer relationships, whereas GoHighLevel focuses more on advertising.
In their functionality, GoHighLevel allows agencies to create multiple marketing campaigns and capture leads via landing pages, forms, calendars, etc. HubSpot CRM has the capability for inbound marketing; it enables agencies to nurture and manage their customers’ relationships perfectly.
Collaborating with your team in Gohighlevel CRM is simple, and training a new hire is a breeze. HubSpot works excellently if you are certified or have hired a HubSpot-certified partner for thousands of dollars to set up the platform. If not, you need to make the most use of HubSpot.
Comparison of Gohighlevel CRM and Keap CRM
GoHighLevel and Keap are customer relationship management (CRM) software tools designed to help businesses manage their interactions with customers.
Both tools offer similar functionality, such as contact management, lead capture, email marketing, and task management, but there are some critical differences between the two.
For example,
With Gohighlevel CRM, you can capture, nurture, and convert more leads via 2-way SMS alongside emails, Messenger, and inbound phone calls. While using Keap CRM, you can only send and schedule broadcast text messages.
Also, there is no white-label functionality on Keap. They don’t allow it at all. So, you create your own white-label SaaS Revenue Stream. You can even make your own SaaS features and pricing plans within GohighLevel’s no-code drag-and-drop interface, including different pricing configurations.
GoHighLevel CRM Pricing
It offers flexible pricing options for optimal value. The first plan is a starter plan for $97 /Month. This plan has all the tools for capturing, nurturing, and closing leads. You can also access the features of online booking, website builder, pipelines, and social calendar. Start with a free trial to learn the features.
Unlimited is a plan in Gohighlevel CRM charging $297/month. The features include API access, a branded desktop app with custom domains, unlimited sub-accounts, and everything in the starter plan. SaaS or Agency Mode lets them charge clients recurring monthly fees. You can start with a free 14-day trial.
Conclusions
With marketing, selling a product or service is more effortless. GoHighLevel CRM, designed specifically for marketing purposes, offers features tailored to automate the marketing process. From funnel and landing page builders to reports and analytics and Gohighlevel AI, all aspects of marketing are streamlined.
GoHighLevel’s reports and analytics feature enables advertising agencies to optimize their marketing, sales, and customer service processes, identifying areas for improvement. Advertising agencies also benefit from creating full-featured websites, funnels, and landing pages using GoHighLevel’s page builder to capture more leads and capture and schedule appointments using its built-in calendar application.
Frequently Asked Questions
In contrast to other CRMs like Active Campaign, Keap, Click funnels, Gohighlevel CRM has a funnel template that you can use for marketing. You can create a new funnel from scratch for your company, which can be as many as possible.
So, enjoy the unlimited funnels of Gohighlevel CRM to complement your marketing efforts.
Gohighlevel replaces both CRM and marketing tools, including ClickFunnels, Keap, Zoho, Mailchimp, WordPress, Freshsale, ActiveCampaign, Pipeline, Kartra, Hubspot, SalesForce, Woodpecker, and many more.
Gohighlevel is an all-in-one marketing software that provides advertising agencies and business owners with customer relationship management services. It allows you to nurture leads until the deal is closed. GoHighLevel CRM will enable you to manage all aspects of clients’ businesses – sales funnel, track leads tracking, outbound calling, SMS and voice calls, follow-up sequences, and meetings.
