7 Best CRM For Real Estate in Canada | Updated (2024)

Best CRM For Real Estate Canada

The real estate industry in Canada is growing swiftly in leaps and bounds, with no signs of stopping.

Research conducted by Research & Markets revealed that the Industry consumption volume increased with a CAGR of 0.6% between 2016 and 2021, reaching a total of 4.4 million units in 2021.

In a bid for realtors in Canada to better attract and serve their clients, they left with the option of seeking the best CRM for real estate to amplify their efforts.

Shortly, you will discover the seven best CRM software for real estate in Canada and how they can give you a competitive edge within your industry. 

What is CRM software for Realtors?

CRM is an acronym for Customer Relationship Management. As the name implies, CRM software is a system that enhances customer relationships through automation and workflows.

It helps real estate firms automate lead generation, manage appointments, schedule meetings, create workflows that save time, and many more.

When done right, a CRM system can be an extremely powerful tool for a realtor. Whether it is an affordable or expensive CRM software, it doesn’t matter. How best the realtor can use it to scale their business is what matters most.

Best CRM For Real Estate In Canada Comparison Chart

Real Estate CRMPricingFree PlanFree Trial
Pipedrive CRM$11.9 Per user/monthNo14 Days
Zillow Premier Agent CRMFreeYesNil
Monday CRM$8 Per user/monthYes14 Days
Streak CRM for Real Estate$19 Per user/monthYes14 Days
Zoho CRM$18 Per user/monthNo14 Days
Agile CRM$14.99 Per user/monthYes14 Days
FreshSales CRM$15 Per user/monthYes21 Days

Best CRM For Realtors in Canada

1. Pipedrive - Best Overall Real Estate CRM

Pipedrive CRM Featured img

A leading media publication recently named Pipedrive CRM, the best real estate software. They’re a robust CRM software servicing over 100,000 companies across 179 countries.

Pipedrive helps realtors in Canada save time and generate more revenue primarily by creating pipelines, keeping track of clients’ conversations, and following up with their contacts. Beyond the metrics, it helps single agents to maintain a healthy relationship with their clients.

Meanwhile, realtors can easily create workflows with Pipedrive’s ‘drag n drop” builder and fully automate their real estate business for passive, predictable gains. 

Top Features of Pipedrive
It has built-in marketing tools for email campaigns, text messages, and process automation.
It enables realtors to track their pipelines and portfolios across multiple platforms.
Easy segmentation of leads and contacts for effective follow-up and upsells.
Native mobile application for quick access to leads and appointment bookings.
Pros of PipedriveCons of Pipedrive
Low learning curve - it is simple to useIt has no free plan
It integrates with Zillow, Property Radar, and other 300 apps.Restrictions on some features based on the plan
It is affordable for a new realtor, single agent, or real estate firm.

2. Zillow Premier Agent - Best Commercial Real Estate CRM

Zillow Premier Agent

Built by Zillow, the most visited property marketplace in the United States, Zillow Premier Agent is a simple CRM for real estate agents in Canada. It arms a single agent with high-level customer insights and analytics needed to close more leads.

Zillow Premier Agent puts the individual realtor at the center- of a sale by making them the only agents prospective home buyers see on their listings. This helps eliminate competition on the platform and increases the deal flow for the individual realtor.

Top Features of Zillow Premier Agent
It provides home buyer insights and analytics
It positions the realtor as an authority
It enables agents to create tasks and to-dos
Easily create custom reports
Pros of Zillow Premier AgentCons of Zillow Premier Agent
It has a mobile appIt is only integrated with Zillow
It is freeIt doesn't have marketing tools
It gives you an advantage over other realtors on Zillow

3. Monday.com - Cheapest Real Estate CRM for Realtors

Monday CRM Featured img

Monday.com is a our list’s next top CRM for realtors in Canada. It’s a powerful work platform for managing tasks, communication, and leads.

Monday CRM is feature-rich with specific functionalities to help single agents and realtors grow their businesses. Primarily, It enables realtors to organize their schedules and deliver a unique service to new and existing clients.

Besides the usual sales and automation feature that most CRMs have, Monday takes it further to enable a property listing feature that allows realtors to keep track of their active listings.

Top Features of Monday CRM
It provides a robust real estate management solution
It allows users to create custom Agent Databases
Monday supports file-sharing, a great tool for adding and sending property photos to prospects.
It has other generic CRM features like contact management, workflow automation, integrations, etc.
Pros of Monday CRMCons of Monday CRM
It is affordableIt's quite complex to operate for a newbie
Create and manage property listingsNot enough integration options
View and track your prospects from a single dashboard
View Automate sales process, routines, tasks, and appointments track your prospects from a single dashboard
Customization dashboard for greater personalization and productivity.

4. Streak CRM

Streak CRM

Streak CRM allows you to manage leads and transactions from inside Gmail. Streak CRM lets real estate firms their Gmail into a highly customizable, neat, and flexible workstation.

With Streak CRM, realtors can easily visualize their pipeline with deals, categorize them and track performance. The top of it is that it offers options for intelligent outreach and follow-ups, which serves as a lead-generation source for most realtors. 

Top Features of Streak CRM
Make intelligent outreach with precision, follow-up, and get feedback
Efficient dashboards for contact management and visualization directly from Gmail
Automatically track your commissions and the ROI of each deal
Task and goal setup for increased productivity
Pros of Streak CRMCons of Streak CRM
It is affordable and works for single agents and real estate teamsIt's mainly for Gmail users
Easy to install, set up, and use. It has a low learning curveIt lacks tools for marketing campaigns
Intelligent cold outreach tool for securing more dealsIt lacks some broad CRM features
It comes with Chrome and Safari extensions

5. Zoho - Best Real Estate CRM for Lead Generation

ZOHO CRM Featured img

Zoho CRM is a robust CRM software with lots of out-of-the-box features and functionalities.

It enables real estate agents to design exceptional sales management, property management, and automation processes. Look no further if you’re looking for a real estate CRM with the most sales and customer-centric features.

With Zoho, you can generate leads from multiple sources like social media, telephony, offline campaigns, and business cards. It also has an AI assistant named Zia, which helps the realtor keep track of all appointments, meetings, and bookings.

Top Features of Zoho CRM
Manage and track leads with a UI-friendly dashboard
Create powerful workflows and automation sequences
Get an AI-enabled assistant for auto-reminders and scheduling.
Quickly draft and send invoices with its invoice management tool
Potent in-built analytic tools to make data-driven decisions
Pros of Zoho CRMCons of Zoho CRM
It is an affordable CRM for realtorsNo third-party integration for the free plan
It's flexible and offers tons of integration optionsAI features on top plans
Great pipeline and forecasting management tool.Limited custom fields
Easy to use
Mobile application available

6. Agile CRM

Agile CRM

Agile CRM is an end-to-end sales and marketing solution for industry professionals and teams. It works with various industries, although they have a unique solution with realtors and single agents.

With Agile CRM, realtors can quickly manage the flow and documentation of their entire sales process. Similarly, they can seamlessly manage appraisals, property listings, and sales.

Best of all, it offers easy integration with IDX websites, allowing you to display private listings from the IDX website on your custom-built website.

Top Features of Agile CRM
It delivers a built-in IDX website for you
It enables you to search for map listings in your geographical area
Integrate your map listing into your CRM
It allows you to embed videos and other assets in emails
Intelligent reporting and built-in analytics at your convenience
Pros of Agile CRMCons of Agile CRM
It's affordable and efficientLimited third-party integrations
Pipeline management made easyOnly one integration option on the starter package
A minimal learning curve and a quick onboarding processBuggy Email capabilities

7. Freshsales CRM

Freshsales CRM Featured img

Freshsales allows you to unify your sales and marketing while delivering a superior customer service experience.

With Freshsales force automation, you can put your real estate business on auto-pilot, automating from marketing to reporting. And that’s not even all. It allows you to identify which source brings you the best quality leads, maximize your efforts, and attribute your ROI to the right source every time.

Top Features of Freshsales CRM
Engage your customer across multiple channels
Get the requisite data to forecast sales and lead generation
Automatically capture clients into your CRM
It offers integrations with the tools you already use
Pros of Freshsales CRMCons of Freshsales CRM
It has a free planThe best tools are reserved for the top plans
Website integration tools and mobile appsLimited free plan
It has some marketing features to boost your marketing efforts
Advanced sales force automation

Conclusion

One of the surest paths to real estate success is using the right technology, and the right real estate CRM software can make a significant difference.

Every CRM outlined in this article is exceptional. However, based on our usage and analysis, we recommend Pipedrive. It is affordable, feature-rich, and highly effective, enabling you to compete globally and better delight your clients.

We will keep updating this post as we discover more affordable CRM software for realtors, do well to check back.

If you have questions, please share them in the comments box.

Frequently Asked Questions

Yes, In today’s business environment, every real estate agent needs CRM software in their endeavor. Besides the need to stay competitive, CRM software helps a realtor serve their customer better and strengthen their relationship.

Yes, Keller Williams has CRM Software for real estate agents. However, it’s an open-source CRM built in-house called KW Command. The KW Command CRM is not free. For better alternatives, go through our list of affordable CRM for realtors.

It is estimated that about 51.2 realtors globally use CRM, which is set to increase in the coming years.

There is a website like Zillow in Canada, and it’s called realtor.ca. According to a report by SimilarWeb, the website was ranked the most visited in Canada in the May 2023.

Closely followed by websites like centris.ca, Zolo.ca, torontomls.net, and housesigma.com.

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