The market for the best CRM for real estate Canada is growing swiftly in leaps and bounds, with no signs of stopping.
In fact, research conducted by Research & Markets revealed that the Industry consumption volume increased with a CAGR of 0.6% between 2016 and 2021, reaching a total of 4.4 million units in 2021.
In a bid for realtors in Canada to better attract and serve their clients, they left with the option of seeking the best CRM for real estate to amplify their efforts.
Shortly, you will discover the seven best CRM for real estate in Canada and how they can give you a competitive edge within your industry.
Without further ado, let’s get right in!
Table of Contents
So, What is CRM software for Realtors?
CRM is an acronym for Customer Relationship Management. As the name implies, CRM software is a system that enhances customer relationships through automation and workflows.
It helps real estate firms automate lead generation, manage appointments, schedule meetings, create workflows that save time, and many more.
When done right, a CRM system can be an extremely powerful tool for a realtor. Whether it is an affordable or an expensive CRM software, it doesn’t matter. How best the realtor can use it to scale their business is what matters most.
Top Benefits of CRM Software for Real Estate Firms
Leading management is one of the biggest and most significant benefits of CRM for real estate firms. It’s a no-brainer. Real estate is about leads. CRM software lets you capture more real estate leads. As a matter of fact, it manages your contacts and enables you to get the highest ROI on every contact.
You’ve probably heard the phrase “the money is in the follow-up.” It is true. Most real estate products are highly-priced, so it takes more than the first pitch to make a sale. CRM software helps realtors easily automate strategic follow-ups and reminders.
You can track your social media campaigns across multiple channels from a single dashboard. In addition, you can view your ad spends and ROI on each campaign too. Now, that is amazing.
The best CRM software for real estate in Canada lets you systematize your onboarding, sales, marketing, and marketing processes. It helps real estate agents to map out a workflow that delights and converts a prospect into a buying customer.
Due to the nature of a realtor’s job, they are mostly on the field, attending to one client issue or another. CRM Software fosters collaboration by enabling different people to serve a client from a single dashboard.
Best CRM for Realtors in Canada
1. Pipedrive - Best Overall Real Estate CRM
A leading media publication recently named Pipedrive CRM as the best CRM software for real estate. They’re a robust CRM software servicing over 100,000 companies across 179 countries.
Pipedrive helps realtors in Canada save time and generate more revenue primarily by creating pipelines, keeping track of clients’ conversations, and following up with their contacts. Beyond the metrics, it helps single agents to maintain a healthy relationship with their clients.
Meanwhile, realtors can easily create workflows with Pipedrive’s ‘drag n drop” builder, and fully automate their real estate business for passive, predictable gains.
Top Features of Pipedrive
→ It has built-in marketing tools for email campaigns, text messages, and process automation.
→ It enables realtors to track their pipelines and portfolios across multiple platforms.
→ Easy segmentation of leads and contacts for effective follow-up and upsells.
→ Native mobile application for quick access to leads and appointment bookings.
Low learning curve – it is simple to use
It integrates with Zillow, Property Radar, and other 300 apps.
It is affordable for a new realtor, single agent, or real estate firm.
It has no free plan
Restrictions on some features based on the plan
Pricing Starts: $9.90/Month
2. Zillow Premier Agent CRM - Best Commercial Real Estate CRM
Built by Zillow, the most visited property marketplace in the United States, Zillow Premier Agent is a simple CRM for real estate agents in Canada. It arms a single agent with high-level customer insights and analytics needed to close more leads.
Zillow Premier Agent puts the individual realtor at the center- of a sale by making them the only agents prospective home buyers see on their listings. This helps eliminate competition on the platform and increases the deal flow for the individual realtor.
Top Features of Zillow Premier Agent
→ It provides home buyer insights and analytics
→ It positions the realtor as an authority
→ It enables agents to create tasks and to-dos
→ Easily create custom reports
Pros of Zillow Premier Agent
It has a mobile app
It is free
It gives you an advantage over other realtors on Zillow
Cons of Zillow Premier Agent
- It is only integrated with Zillow
It doesn’t have marketing tools
Basic Plan Starts: $0/Month
3. Monday CRM - Cheapest Real Estate CRM for Realtors
Monday CRM is the next top CRM for realtors in Canada on our list. It’s a powerful work platform for managing everything from tasks to communication to leads.
Monday CRM is feature-rich with specific functionalities to help single agents and realtors grow their businesses. Primarily, It enables realtors to organize their schedules and deliver a unique service to new and existing clients.
Besides the usual sales and automation feature that most CRMs have, Monday takes it further to enable a property listing feature that allows realtors to keep track of their active listings.
Top Features of Monday CRM
→ It provides a robust real estate management solution
→ It allows users to create custom Agent Databases
→ Monday supports file-sharing, a great tool for adding and sending property photos to prospects.
→ It has other generic CRM features like contact management, workflow automation, integrations, etc.
Pros of Monday CRM
It is affordable
Create and manage property listings
View and track your prospects from a single dashboard
Automate sales process, routines tasks, and appointments
Customization dashboard for greater personalization and productivity.
Cons of Monday CRM
It’sIt’s quite complex to operate for a newbie
Not enough integration options
Pricing Starts: $8/Month
4. Streak CRM
Streak CRM allows you to manage leads and transactions from inside Gmail. Streak CRM lets real estate firms their Gmail into a highly customizable, neat, and flexible workstation.
With Streak CRM, realtors can easily visualize their pipeline with deals, categorize them and track performance. The top of it is that it offers options for intelligent outreach and follow-ups, which serves as a lead-generation source for most realtors.
Top Features of Streak CRM
→ Make intelligent outreach with precision, follow-up, and get feedback
→ Efficient dashboards for contact management and visualization directly from Gmail
→ Automatically track your commissions and the ROI of each deal
→ Task and goal setup for increased productivity
Pros of Streak CRM
It is affordable and works for single agents and real estate teams
Easy to install, set up, and use. It has a low learning curve
Intelligent cold outreach tool for securing more deals
It comes with chrome and safari extensions
Cons of Streak CRM
It’s mainly for Gmail users
It lacks tools for marketing campaigns
It lacks some broad CRM features
Pricing Starts: $15/Month
5. Zoho CRM - Best Real Estate CRM for Lead Generation
Zoho CRM is the next top-rated Canada CRM on our list. Zoho is a robust CRM software with lots of out-of-the-box features and functionalities.
It enables real estate agents to design exceptional sales management, property management, and automation process. Look no further if you’re looking for a real estate CRM with the most sales and customer-centric features.
With Zoho, you can generate leads from multiple sources like social media, telephony, offline campaigns, and business cards. It also has an AI assistant named Zia, which helps the realtor keep track of all appointments, meetings, and bookings.
Top Features of Zoho CRM
→ Manage and track leads with a UI-friendly dashboard
→ Create powerful workflows and automation sequences
→ Get an AI-enabled assistant for auto-reminders and scheduling.
→ Quickly draft and send invoices with its invoice management tool
→ Potent in-built analytic tools to make data-driven decisions
Pros of Zoho CRM
It is an affordable CRM for realtors
It’s flexible and offers tons of integration options
Great pipeline and forecasting management tool.
Easy to use
Mobile application available
Cons of Zoho CRM
No third-party integration for the free plan
- AI features on top plans
Limited custom fields
Pricing Starts: $15/Month
6. Agile CRM - Real Estate CRM with Website
Agile CRM is an end-to-end sales and marketing solution for industry professionals and teams. It works with various industries, although they have a unique solution with realtors and single agents.
With Agile CRM, realtors can quickly manage the flow and documentation of their entire sales process. Similarly, they can seamlessly manage appraisals, property listings, and sales.
Best of all, it offers easy integration with IDX websites, allowing you to display private listings from the IDX website on your custom-built website.
Top Features of Agile CRM
→ It delivers a built-in IDX website for you
→ It enables you to search for map listings in your geographical area
→ Integrate your map listing into your CRM
→ It allows you to embed videos and other assets on emails
→ Intelligent reporting and built-in analytics at your convenience
Pros of Agile CRM
It’s affordable and efficient
Pipeline management made easy
A minimal learning curve and a quick onboarding process
Cons of Agile CRM
Limited third-party integrations
Only one integration option on the starter package
Buggy email capabilities
Pricing Starts: $8.99/Month
7. Freshsales CRM
Freshsales is a CRM software and more. Freshsales lets you unify your sales and marketing while delivering a superior customer service experience.
With Freshsales force automation, you can put your real estate business on auto-pilot, automating from marketing to reporting. And that’s not even all, It allows you to identify which source brings you the best quality leads, maximize your efforts, and attribute your ROI to the right source every time.
Top Features of Freshsales CRM
→ Engage your customer across multiple channels
→ Automatically capture clients into your CRM
→ Get the requisite data to forecast sales and lead generation
→ It offers integrations with the tools you already use
Pros of Freshsales CRM
It has a free plan
Website integration tools and mobile apps
It has some marketing features to boost your marketing efforts
Advanced sales force automation
Cons of Freshsales CRM
- The best tools are reserved for the top plans
- Limited free plan
Pricing Starts: $15/Month
One of the surest paths to real estate success is using the right technology. And the right real estate CRM software puts the icing on the cake.
The best part is that finance is not a barrier anymore. That’s the reason why we curated affordable and effective CRM software for real estate in Canada. With these CRM, there’s no limit to your success as a realtor or single agent.
Every CRM captured in this article is amazing. However, based on our usage and analysis, we recommend Pipedrive. It is affordable, feature-rich, and highly effective. It’ll let you compete globally and better delight your clients.
We will keep updating this post as we discover more affordable CRM software for realtors, do well to check back.
If you have questions, kindly share them in the comments box.
Frequently Asked Questions
Yes, and Yes. In today’s business environment, every real estate agent needs CRM software in their endeavour. Besides the need to stay competitive, CRM software helps a realtor to serve their customer better and strengthen their relationship.
Yes, Keller Williams has CRM Software for real estate agents. However, it’s an open-source CRM built in-house called KW Command. The KW Command CRM is not free. For better alternatives, go through our list of affordable CRM for realtors.
It is estimated that about 51.2 realtors globally use CRM, and this number is set to increase in the coming years.
There is a website like Zillow in Canada, and it’s called realtor(.)ca. According to a report by SimilarWeb, the website was ranked the most visited in Canada in the May 2023.
Closely followed by websites like centris(.)ca, Zolo(.)ca, torontomls(.)net, and housesigma(.)com