In the ever-evolving realm of email marketing, selecting an optimal platform is paramount for businesses seeking to enhance their communication strategies. In 2024, entrepreneurs still find it difficult to decide between Klaviyo and MailChimp. This article delves into the essential features, advancements, and factors related to Klaviyo vs MailChimp, providing valuable insights to assist businesses in making well-informed choices as they pursue effective email marketing solutions.
Klaviyo vs. Mailchimp Marketing
Klaviyo vs Mailchimp are the best platforms offering powerful marketing features that various industries need. Their features let you reach your audience wherever they are. So, follow us to identify the one that fits your business.
Mailchimp Overview
Mailchimp, a multi-channel marketing tool, is more beneficial to small businesses and solo content creators as it allows them to reach their audience simultaneously on several digital channels. With Mailchimp, you can create and manage emails, SMS messages, landing pages, ads, postcards, social posts, and surveys from the same platform.
The Creative Assistant in Mailchimp will even pull in your brand logo from your website whenever you key in your website URL. This enables you to keep running with consistent designs across posts and emails online.
Klaviyo Overview
Klaviyo is a perfect marketing solution for e-commerce brands. So, brands that want to run Facebook ads can integrate it with Facebook. This allows them to segment audiences according to the ones set up in Facebook ads, thereby personalizing emails even more. Klaviyo offers a lot of pre-made email templates and even completed flows, like Welcome series, Abandoned cart, etc., that you can customize to fit your business needs.
The Smart Sending feature enables smart sending for your email and SMS flows. When smart sending is enabled, Klaviyo will check if the customer has been recently contacted. If the customer has been recently contacted via email or SMS, Klaviyo will postpone its SMS flow.
Klaviyo and Mailchimp - Which is Better?
Determining the best fit for your business should be based on the nature of your marketing campaigns and your specific targets. The sweet spot of marketing is reaching your audience wherever they are, which is what Mailchimp excels at. Businesses looking for a more diverse marketing platform should consider Mailchimp.
On the other hand, e-commerce brands should consider Klaviyo, as it is specifically designed to address the needs of their businesses. Klaviyo offers targeted marketing strategies to boost sales and customer engagement in the e-commerce sector.
Klaviyo vs. Mailchimp Deliverability
Deliverability is best measured through events that indicate real human engagement (e.g., opens, clicks, replies, forwards, or conversions).
Mailchimp Deliverability
According to reports, Mailchimp boasts a high sender ranking of 97.5 percent and an overall delivery rate of 84.9 percent. When sending a campaign, Mailchimp employs an automated abuse-prevention system called Omnivore to scan and analyze addresses, safeguarding your sending reputation and helping keep emails out of spam filters.
However, Mailchimp cannot control the receiving servers. After you send a campaign, the receiving server examines the email’s content and sender information before delivery. Some servers have aggressive spam filters and firewalls, which can delay or prevent your emails from reaching recipients.
Klaviyo Deliverability
Klaviyo found that issues in 99% of their accounts originate with Gmail and Hotmail, often due to poor recipient engagement. Gmail and Hotmail crowdsource your email reputation based on user interactions with your emails.
To address this, Klaviyo developed new segments and audiences that leverage customer behavior on-site and stricter criteria based on email engagement. They also recommend setting up a dedicated sending domain using your brand’s domain name instead of a Klaviyo domain. This helps develop a sending reputation and increase email deliverability.
Is Klaviyo better than Mailchimp in terms of delivery?
When comparing Mailchimp and Klaviyo in terms of deliverability, it’s crucial to consider how receiving servers analyze your email’s content and sender information before delivery.
Mailchimp faces challenges with Gmail, Outlook Mail, and Yandex Mail, known for having lower delivery rates. To combat this, Mailchimp uses an automated abuse-prevention system called Omnivore to scan campaigns and avoid spam filters. In contrast, Custom Mail, ProtonMail, and Zoho Mail achieve higher delivery rates.
For Klaviyo, Gmail and Hotmail initially posed significant deliverability issues. However, with the Sender Reputation reset, Klaviyo has improved deliverability rates, particularly for e-commerce brands.
Klaviyo vs. MailChimp Lead Generation
Mailchimp Lead Generation
Mailchimp has established itself as a powerful lead-generation platform for businesses of all sizes. Its lead generation features are designed to enable visitors to discover your business through one of your marketing channels, such as your website, blog, or social media.
The visitor then clicks on your call-to-action (CTA) — an image, button, or message encouraging website visitors to take action. That CTA takes your visitor to a landing page, a web page designed to capture lead information in exchange for an offer. Once on the landing page, your visitor fills out a form in exchange for the submission. Voila! You have a new lead.
Klaviyo Lead Generation
Klaviyo takes a more specialized approach, particularly excelling in e-commerce email marketing. Its lead generation features are tailored to drive more leads. The platform allows users to send regular emails to your contact list and email campaigns to current and potential customers, getting them interested in what you say. This generates qualified leads who are likely to become future customers. You can also send automated emails to keep these potential customers engaged and in the loop while focusing on other marketing efforts.
Is Klaviyo better than Mailchimp in lead generation?
Mailchimp’s strength lies in its ability to generate complex leads due to its multi-channel nature. Whether you are managing a small business or a large-scale enterprise, the platform’s straightforward design simplifies the process of generating high-quality leads.
On the other hand, Klaviyo’s lead generation tools stand out for their ability to increase brand awareness, generate leads, and build stronger customer relationships. As an e-commerce business owner, Klaviyo will help you connect with new customers.
Klaviyo vs. Mailchimp Price Comparison
Klaviyo’s free plan offers more features than Mailchimp’s, except for subscriber limits—Mailchimp’s free plan accommodates up to 500 subscribers, while Klaviyo’s supports 250. For budget-friendly paid options, Mailchimp is more economical. Moving beyond Klaviyo’s free plan with over 1,000 contacts requires a $45/month commitment, whereas Mailchimp’s Essentials plan starts at $13/month, making it ideal for small businesses scaling up from the free tier.
In summary, Klaviyo’s free plan is more robust, but its paid plans can become expensive quickly. Mailchimp offers a basic free plan and affordable mid-tier options for growing brands.
Is Klaviyo better than Mailchimp in pricing?
When evaluating the cost aspect of Mailchimp and Klaviyo, it’s crucial to balance the expenses with the benefits and functionalities each platform brings. If your business demands diverse features and has the financial means, Mailchimp’s adaptable pricing structure can be a fitting choice, presenting an extensive toolkit catering to various marketing requirements.
Conversely, for e-commerce ventures seeking specialized features tailored for online retail, Klaviyo’s pricing may deliver superior value, even if the costs are higher. Its emphasis on e-commerce positions it as a powerful tool crafted explicitly for businesses in this industry.
Klaviyo vs. MailChimp HIPAA Compliant
A key component of determining whether a software provider is HIPAA compliant is assessing its security features and ensuring the confidentiality, integrity, and availability of protected health information (PHI).
Mailchimp HIPAA Compliant
Although Klaviyo will sign a Business Associate Agreement (BAA) with covered entities, it does not allow healthcare providers to store, upload, or include PHI in any customer lists on the platform. Klaviyo claims HIPAA compliance but with significant restrictions. Since healthcare providers can’t keep PHI on the forum without violating Klaviyo’s BAA, it’s unsuitable for medical marketing campaigns.
Klaviyo HIPAA Compliant
Although Klaviyo will sign a Business Associate Agreement (BAA) with covered entities, it does not allow healthcare providers to store, upload, or include PHI in any customer lists on the platform. Klaviyo claims HIPAA compliance but with significant restrictions. Since healthcare providers can’t keep PHI on the forum without violating Klaviyo’s BAA, it’s unsuitable for medical marketing campaigns.Alternatively, Oyster does not have arrangements for global mobility and visa support.
Klaviyo vs. MailChimp For Shopify
Mailchimp For Shopify
Mailchimp’s integration with Shopify allows you to automatically send follow-up emails to customers who have abandoned their carts, reminding them of their incomplete purchases and providing incentives to complete the transaction. Now, let’s see how Klaviyo differs from this.
Klaviyo For Shopify
Klaviyo integrates seamlessly with various e-commerce tools and platforms, including Shopify. This integration ensures that customer data, purchase history, and product information from your Shopify store are synced with Klaviyo, enabling the creation of highly targeted and personalized email campaigns.
Leveraging the Klaviyo-Shopify integration enhances email marketing efforts, automates workflows, and delivers a more personalized and engaging customer experience. This can lead to increased sales, customer loyalty, and business growth for your Shopify store. Compared to Mailchimp, Klaviyo offers superior integration for e-commerce brands, as it is specifically designed for this purpose.
Klaviyo vs. MailChimp Alternatives
Asana is a popular project management and collaboration platform designed to help project managers organize and track work. Below are other alternatives that project managers can also look into:
1. Omnisend
On Klaviyo and MailChimp, you need to have separate Klaviyo and MailChimp accounts for each store you’re running. For businesses with more than one store, you’ll need to duplicate templates and workflows and duplicate work on third-party tools for each account.
Omnisend solves that problem by offering multistore accounts. These let you access all of your brands from a single Omnisend account. That means no more duplicating your work on different accounts for all your stores.
2. ActiveCampaign
There is no denying that ActiveCampaign is a potent email marketing tool and an excellent alternative to Klaviyo and Mailchimp. However, unlike many tools in this list, ActiveCampaign has the look and feel of a CRM instead of an email marketing tool. You feel this right from onboarding. Where other devices encourage you to create your first campaign and connect your online store, ActiveCampaign prompts you to add a contact list.
One of the most beneficial things about ActiveCampaign is that it works well if you have multiple domains to manage. You can choose which domain to assign your campaigns as you don’t directly connect one part to ActiveCampaign.
What is the difference between Klaviyo and MailChimp?
The primary difference between Mailchimp vs Klaviyo is that the former is built for general-purpose email marketing, which can include all types of businesses, including eCommerce stores. As for Klaviyo, it’s designed especially for eCommerce businesses.
Conclusion
The comparison between Klaviyo vs MailChimp in 2024 underscores the critical decisions businesses must make in selecting the most suitable email marketing platform. Each service brings unique features, and the choice ultimately depends on specific business needs and goals. As the competition continues to evolve, staying informed about the latest advancements and considering individual requirements will empower businesses to navigate the dynamic landscape of email marketing successfully. Whether it’s Klaviyo’s nuanced capabilities or MailChimp’s user-friendly interface, companies can leverage these platforms to enhance their communication strategies and drive success in the ever-expanding digital marketplace.
