Beyond popular saying, not all advertising on Google needs a robust marketing budget. You can still promote your business on Google even without spending a dime.
Paid advertising remains one of the easiest ways to getting your products and services in front of your target market, no doubt. Although, there are some other ways by which you can promote your goods on Google for free. We’ll cover five ways you can promote your business on Google with free advertising.
1. Google My Business
Launched in 2014, Google My Business allows businesses to create a business profile and add their business information on Google. With the aim of presenting relevant businesses to local searchers, Google My Business helps you engage with your customers, enables you to get customers with a great profile, and give customers more ways to reach your business. All for free.
Customers are always searching online for local businesses to meet their immediate needs. Whether you’re looking for either foot or online traffic to your store, Google My Business is the ultimate resource. All it takes is for you to create a Google My Business profile for your business, add your business information, claim your listing, and you’re set.
Google My Business gives your business free advertising on Google. You don’t need a budget to show up on Google Map and Search with Google My Business, and you need proper optimization. To rank high on Google My Business, ensure that your business information is consistent on all your online platforms.
2. Creating Useful Content
I believe you might be familiar with the phrase “content is king” in marketing. It is indeed a king; they didn’t crown content for nothing. The Content Marketing Institute defined content marketing as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Creating useful content can give your business free advertising on Google. Google ranks content based on relevance; if your content is detailed and relevant to the searcher, Google will rank it high, giving your business free visibility.
Know the questions that your customers are asking and the keywords they are using, to build content that your customers and Google will love. Your website will be rewarded will a higher ranking and traffic on Google when it benefits the users.
3. List Your Business in Directories
Business directory is an online listing of businesses. They are websites that businesses can list their services and other important information for easy reference by internet users. Its a great way of increasing the credibility of your business, and it also helps your website to rank high in search results.
With your website on business directories, you’ll be getting free Google advertisement for your business. Your website will show at the top of search results whenever searches are searching for business like yours on Google. To add your business on local directories, you can search for the top directories in your country, and register.
4. Guest-Post in High Authority Websites
Guest-posting is simply the act of writing content for another company’s website. Guest-posting aims to increase the traffic to your website and get quality backlinks as well. With increased traffic comes increased visibility, and with increased visibility comes more leads to your business.
You’ll need to build relationships with other high-authority blogs in your niche, so you can guest-post and get more traffic to your website. It is a win-win relationship. Google will reward your website with free advertising and rank your website high in search results.
5. Add Your Products on Google-Shopping
Google Shopping allows users to search for products on online shopping websites and compare prices between different vendors. For small business owners, this means free advertising to millions that use Google for their shopping needs. Merchants will open a free account with Google Shopping to start uploading their products on Google.
Google Shopping allows users to search for products on online shopping websites and compare prices between different vendors. For small business owners, this means free advertising to millions that use Google for their shopping needs. Merchants will open a free account with Google Shopping to start uploading their products on Google.
It’s up to you!
You’ve got five ways to advertise your business for free; now it’s up to you. Leveraging on these channels will give your business broader visibility and reach. It will enable you to get new customers creatively.
Please don’t sleep on this, and I’m waiting to hear your success story.
