Have you ever wondered why Apple continues to market its products despite their immense popularity? Or why large organizations allocate substantial marketing budgets even though they already dominate their markets?
You guessed it! They want to remain relevant and, of course, make more bucks. The business of the 21st century is a game of attention. Companies want to capture your attention and ensure they are always visible in your mind and devices. In other words, they strive for greater visibility for their brands.
As a small business owner, you should adopt a similar mindset. How can you increase your business’s visibility, help more people, and boost your profits? This post will provide you with 10 super-easy ways to enhance your business’s visibility. Keep reading to find out more.
10 ways to increase visibility for your small business
Increasing the visibility of your small business is crucial for attracting new customers and building a strong brand presence. Whether you’re just starting out or looking to expand your reach, there are several effective strategies you can implement to enhance your business’s visibility. Here are 10 proven methods to help your small business stand out:
1. Optimize Your Google My Business (GMB) Page
Research shows that the average business on Google My Business is found in 1,009 searches per month, with 84% of these coming from discovery searches. Imagine having more than 1,000 people from a single platform viewing your products and services every month—that’s the level of visibility Google My Business can provide.
GMB is Google’s free listing service designed to help local businesses gain better visibility and reach. All you need to get started is to set up a free GMB page, fill in relevant business information, and optimize the page by adding relevant keywords and posting regular updates.
2. Build your website
Bill Gates once said, ” If your business is not on the Internet, then your business will be out of business”. Research suggests that an individual spends an average of 6 hours online daily. To increase your business’s online visibility, you need a website. A website serves as your online storefront, allowing people to learn about your business.
Some may ask if having websites are still worth it. The answer is a resounding yes. It’s worth every penny when rightly designed and presented. Websites do more than amplify your business’s online visibility; they also establish trust and credibility. If you want a great website for your business that you can be proud of, consider contacting Vassion Media.
3. Create relevant content
If you’ve read this far, chances are you find this content valuable and informative. Similarly, your business can attract ideal customers through the content on your blog. Creating relevant content is like attracting ants with sugar – they’ll keep coming back for more. When your customers find your content valuable and relevant to their needs, they’ll continue visiting your website regularly.
4. Stay Active on Social Media
Recent research indicates that the average user spends 124 minutes per day on social media. That’s 2 hours and 4 minutes. Being present on social media daily allows your prospects to easily notice and engage with your brand. Showing up consistently demonstrates both seriousness and credibility as a business owner.
Recent research indicates that the average user spends 124 minutes per day on social media. That’s 2 hours and 4 minutes. Being present on social media daily allows your prospects to easily notice and engage with your brand. Showing up consistently demonstrates both seriousness and credibility as a business owner.
5. Build an email list
Have you heard marketers say, “The money is on the list”? It’s true – email marketing is one of the best ways to build lasting relationships with your prospects and clients.
Start by collecting emails through offers of discounts, valuable content, and lead captures. Then nurture your list by sending relevant content, new offers, and more. Email marketing can significantly increase your visibility. Active Campaign is a great platform to start.
6. Invest in Networking Events
Gaining more visibility for your business does not always have to be online. Networking events are excellent opportunities for promoting your business. Print business cards and regularly attend local networking events in your area. This way, you’ll grow your network and increase your business’s visibility.
Hosting local events too is an incredible way of gaining visibility. Not only that, it makes you an authority in your locality and increases your credibility.
7. Engage Influencers
According to Influencer Marketing Hub, Large companies have nearly doubled the number of creators they activate per campaign in the past 2 years. large companies have nearly doubled the number of creators they engage per campaign in the past two years. This is because influencer marketing is profitable and your small business can benefit from this strategy as well.
Go on either Instagram, Twitter, or TikTok, and search for leaders in your niche with a huge following. They’ll promote your product for a fee, it works best for promoting new products. It could give your business more targeted visibility than paid ads would.
8. Leverage on referrals
Customers acquired through referrals have a 37% higher retention rate. Referral marketing is an incredible way of gaining more visibility for your brand. The foundation of getting referrals is delighting your customers with exceptional products or services.
Impress your customers by providing outstanding products, and referrals will come naturally. Additionally, you can encourage referrals by creating customer loyalty programs and rewarding customers for referring your business. Great products often sell themselves. Invest time in perfecting your product or delivering outstanding service, and referrals will follow.
9. Cross Promotion
Another effective way to gain visibility for your business is by partnering with other businesses to sell complementary products. You can collaborate with a business owner selling products that complement yours to cross-promote each other’s offerings.
You promote their products on your social media channels, and they do the same for yours. It’s a win-win situation. When done correctly, both businesses can increase their sales. Look for businesses with complementary products and explore opportunities for cross-promotion.
10. Rinse & Repeat
Experiment on all these channels, find what works, and repeat. Double down on the best. Trust me, but not everything will work for your brand. It all depends on your business type and how well you implement it.
Focus on what works for you and disregard the rest. Rinse and repeat for continued success.
Your Business is Visible - Now What?
Consistency is key to the success of any business. To truly succeed, you need to stay consistent and always show up. Using these techniques once in month would only give you a once-in-a-month result. Use them daily and get daily results and revenue growth.
You now have 10 solid strategies to expand your business reach. It’s time to put them into action and watch your business grow.
