As Singapore gradually becomes the seat of commerce and trade, businesses need to adopt to the best CRM Software to thrive.
This is because the market competition of the 21st century is not about price wars but superior customer service and process automation.
Sadly, any organization in Singapore that still depends on price reductions to win customers will soon be out of business. The customer wants more than the price. They crave more.
Fortunately, I have compiled the five (5) best CRM in Singapore. These compilations were based on extensive research in the Singaporean market and the top solutions by global standards.
What is the best CRM for outside sales reps?
HubSpot CRM is the best as it enables outside sales reps to build and strengthen customer relationships.
Most of the time, product vendors want to collect payments before releasing their products to sales reps, and only customers who trust you can leave their money with you before receiving their products. So, HubSpot CRM enables you to build trust with your customers. It also helps you understand your customers’ preferences and provide them with their needed products.
Best CRMs for Outside Sales Reps
1. Hubspot CRM - Best for Strengthening Relationship
HubSpot CRM is a cloud-based platform known for its ability to nurture leads, a crucial quality for outside sales reps aiming to strengthen customer relationships. The platform allows you to send educational content to your leads to keep them engaged. As leads return for more content, their trust in you grows, convincing them of your product’s value. This process enables sales reps to earn more commission from the company and meet their targets.
Additionally, HubSpot CRM can convert website visitors into leads and nurture them as clients, though customization is needed to suit specific industry needs. Outside sales reps who recognize that customers are central to their business should consider using HubSpot CRM, as it is beneficial for both experienced professionals and new users alike.
How HubSpot CRM Benefits Outside Sales Reps
Relationship Tracking:
Having a long list of customers may sound like the dream for any outside sales rep, but handling customer relationships can become a nightmare without a sound business structure. HubSpot CRM allows you to gather insights to better understand your customer’s behaviors and preferences. With this data, you can discover who your customers are, what they need from you, and how to provide them with the best possible experience.Live Chat:
HubSpot CRM enables you to have real-time conversations with potential and existing customers, potentially leading to more conversions and sales. Your sales team can gain a wealth of knowledge about customers’ behavior, preferences, and trends. Additionally, they can use this information to create targeted marketing campaigns and sales strategies.Territory Management:
When discussing outside sales, territory management is essential. Not all products sell in every territory. HubSpot CRM enables you to understand the types of products needed in a particular area. This optimization allows you to focus your time and efforts on the products or services required for those areas. It also lets you compare sales statistics between different territories, identifying those showing positive dynamics (sales growth) and those declining, helping build accurate sales forecasts for each territory.
2. ServiceMonster- Best for Route Optimization
ServiceMonster is an all-in-one customer relationship management software designed for field service professionals, highly regarded by top outside sales reps for its excellent route optimization capability. Since outside sales reps spend a lot of time in their cars, every second saved on the road is a second gained with customers. ServiceMonster helps them devise and optimize the shortest routes to their customers’ locations, reducing travel costs and increasing the time spent with clients.
The route optimization process, which can be complicated and time-consuming to do manually, is completed in seconds with ServiceMonster, making it a perfect CRM solution for anyone in the field. While its drip campaigns and other marketing features may take time to understand, the software offers a range of other benefits, including employee management, employee scheduling, fleet management, field service management, support for janitorial and pest control companies, GPS and geographic maps, and historical reporting.
How Service Monster CRM Benefits Outside Sales Reps
Quote/Estimates:
Service Monster allows you to provide quick and easy estimates during sales in the field. This helps you win more customers and meet your quarterly targets.Route Planning:
With Service Monster, outside sales reps can easily plan and devise the shortest and best route to their customers’ destinations. This reduces the time spent on the road and increases the time spent with customers.Reminder:
Outside sales reps often send reminder emails to their clients for essential actions such as product requests or invoice payments. Service Monster automates sending these emails, reducing the stress of manual communication.
3. Field Complete - Best for Budget option
Field Complete is a powerful CRM software designed to streamline the sales process, improve customer engagement, and assist outside sales reps in meeting their targets. It unifies the entire sales process under one platform, covering customer outreach, closing deals, and analytics, making it the ultimate navigator in managing field service operations. The good news is that it’s free, offering the same features to free users as to paid users, which is particularly beneficial for newly employed outside sales reps. As needs grow, users can upgrade to a paid plan for additional features.
However, Field Complete CRM has a downside: it operates independently, requiring user involvement for business operations. This issue may be addressed in an updated version of the software. Despite this, its comprehensive features and cost-effectiveness make it an attractive option for outside sales reps looking to manage customer relationships without incurring additional expenses.
How Field Complete CRM Benefit Outside Sales Reps
Invoice Management:
Inefficiency in invoice management can lead to errors and late invoice payments, costing you lots of money. Field Complete CRM automates your sales invoice process completely, reducing errors.Location Tracking:
Field Complete CRM uses GPS to track the location of the customer. Its technology can pinpoint the target location’s longitude, latitude, ground speed, and course direction. This helps you gain real-time visibility into sales activities occurring at that location.Email Marketing:
Field Complete CRM allows you to use consistent emails like “We miss you!” to regain customers who have fallen off the grid and lure them back. Sending these regular emails boosts customer retention and encourages them to purchase more.Other key benefits of Field Complete CRM include job scheduling, location tracking, maintenance scheduling, messaging, mobile access, mobile alerts, and multi-location.
4. Pipedrive – Best for sales
Pipedrive CRM is a cloud-based customer relationship management solution that streamlines the sales process. Salespeople designed it to help outside sales reps make more sales and reach their targets.
It’s highly recommended for outside sales reps who want to focus more on their job’s lead generation and sales aspects, especially those with limited technical support. Pipedrive’s feature of having a ready-to-use standard sales pipeline that can be easily updated to suit your needs sets it apart from others.
Pipedrive also organizes leads to ensure you always have an excellent sales overview, prioritizing essential deals. It boasts great email functionality, but it lacks a shared inbox. This creates separation between the sales team and their customers, as they can’t rely on Pipedrive for email communication.
How Pipedrive CRM benefits Outside Sales Reps
Sales Planning:
Pipedrive CRM allows you to view your customers’ appointment schedules and the potential of various locations. This enables you to place the right members of your sales team where they are most needed, optimizing your team’s performance. It also evaluates the company to understand its position in the marketplaces.Sales Pipeline Management:
Outside sales reps use Pipedrive CRM to track sales opportunities from start to finish, analyzing failures and successes to make improvements. When done effectively, it helps them define ideal sales strategies for gaining more sales and meeting monthly targets.Sales Reports:
Pipedrive CRM helps you monitor your sales performance, plan effective sales strategies, decide on a sales forecasting process, and, most importantly, maintain or reduce the sales cycle length.
5. Zoho - Best for Customization
Zoho CRM is a highly customizable customer relationship management software that helps outside sales reps cope with expansion challenges. It truly shines when it comes to engaging with prospective customers. Zoho CRM offers many customization options that can be leveraged to fit your sales processes.
This CRM allows you to create a page tailored to your sales needs and save it as a template. Its vast customization options are more extensive than those of other CRMs. We appreciate that all Zoho CRM tiers provide customization options, including custom fields and list views. Zoho is an excellent platform for sales reps, but its workflow could be better and more intuitive.
How Zoho CRM benefits Outside Sales Rep
Customizable Reports:
Zoho CRM enables you to monitor your productivity to ensure you’re on top. It provides a top-level overview of all the activity completed on your OnePageCRM account. You can generate and save email reports tailored to your needs.Customizable Templates:
Zoho CRM Custom templates are pages (or groups of pages) you create and then save as templates. This is an effective way to set up pages with shared content, layout, or sub-page hierarchy.Performance Analysis:
Zoho CRM is a powerful tool that helps outside sales reps gain fuller visibility into their strengths and weaknesses. Using Zoho CRM software, outside sales reps can optimize their sales, marketing, and customer service approaches to better reach and provide reports that interest their customers.
6. Freshsales – Best for sales sequencing
Freshsales is an all-in-one customer relationship software designed to maximize productivity, streamline sales processes, and enhance pipeline visibility for outside sales reps. One of its key features is sales sequencing, which simplifies the process of reaching out to customers multiple times over a period. This capability saves time by automating email sequences, ensuring information is not repeated, and avoiding the mistake of sending meeting requests when one is already scheduled.
However, the platform has a downside: its reporting system is not entirely reliable, and users cannot depend on it for accurate reports. Despite this limitation, Freshsales remains a valuable tool for outside sales reps due to its robust features that improve efficiency and sales management.
How Freshsales CRM Benefits Outside Sales Reps
Lead Management:
Using CRM software like Freshsales, you can track all meaningful leads, move them along the sales pipeline, and ultimately make sales. It also prevents leads from slipping through the cracks and keeps you communicating with significant leads.Lead Segmentation:
Freshsales CRM allows you to break your collection of leads into smaller lists based on their actions, enabling you to send more convincing marketing messages. It also allows you to address specific needs, showing people which problems you will solve for them or giving them any reason to believe they should buy from you.Sales Analysis:
Freshsales CRM helps you review your sales figures regularly to identify trends and patterns. Sales data can assist you in making better decisions about your product, pricing, promotions, inventory, customer needs, and other aspects of your pressure washing business.Sales Sequencing:
A sales sequence, a sales cadence, or a sales campaign is a series of clearly delineated steps to convert your prospects into paying customers. Sales sequences usually consist of five to seven steps and take an omnichannel approach. The Sequences feature in Freshsales allows you to automate your sales outreach, keeping interactions personalized at all sales process stages.
7. Monday– Best for Customer Service
Monday CRM is a solution that empowers outside sales reps to take control of their entire sales cycle, offering access to all relevant customer information and interactions in a single view. It provides various support options, including Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 live support, and chat. This makes it an ideal choice for sales reps who need continuous access to customer support and visibility into their sales pipeline to boost productivity.
Users can submit questions and details through the contact page and expect a prompt response from a representative. However, the most challenging aspect of using Monday CRM is integrating it with Gmail, which can be a bit cumbersome. Despite this, the comprehensive support and powerful features make it a strong contender for outside sales reps looking to streamline their sales processes.
How Monday CRM Benefits Outside Sales Reps
Customer Support Portals:
Monday CRM has a self-serve, web-based customer service tool where your customers can get help quickly. Monday CRM support portals enable customers to find information, request support, and resolve issues online efficiently and autonomously.Customer History:
Monday CRM provides a customer’s relationship history in just a few steps. With customer history at your fingertips, you can see when you reached the customer. A few months ago, a consumer may have been interested in your service and wanted to wait to buy it.Live Chat:
Monday CRM allows you to have real-time conversations with potential and existing customers, making more customers interested in your products. Integrating live chat with your CRM can benefit your business, allowing you to gather and store information from all the investors you have been chatting with.Other features include a contact database, contact management, email management, sales reports, communication management, etc.
8. Salesforce– Third-party integration
Salesforce is a top cloud-based CRM software provider in the international market, requiring no technical knowledge to set up or manage. It is an ideal tool for outside sales reps, offering a complete view of their pipeline and insights into business performance by tracking the journey of leads to ensure they reach their destination. Salesforce also excels in integrating third-party apps, which can inspire new service ideas. Users can easily connect to various applications like Google Drive, DocuSign, LinkedIn Sales Navigator, Google Ads, MailChimp, HubThunder, Adobe Sign, and PandaDoc through REST services.
The only negative aspect encountered with Salesforce is that it does not automatically save entered data, which can lead to potential loss of work. Despite this drawback, Salesforce remains a powerful and user-friendly CRM solution for outside sales reps looking to enhance their productivity and streamline their sales processes.
How Salesforce CRM Benefits Outside Sales Reps
Social Media Integration:
Salesforce CRM allows outside sales reps to capture insights from social media accounts, monitor brand mentions across platforms, and identify posts with the highest engagement. You can connect an app for scheduling posts and use CRM data to pinpoint the best times to post.Form Builder Integration:
Information from web forms is automatically added to your Salesforce CRM. There’s no need for manual entry or forms siloed in another part of the system. The tools sync the data so that you can match contacts and avoid duplication.Email Integration:
Integrating your email platform will automatically log your emails in the Salesforce CRM, plus you can import contact data. You’ll also have access to CRM data from your inbox, so there’s no need to spend time searching. With Salesforce CRM, you can set up email automation based on customer behavior, such as browsing history or abandoned shopping carts.
9. Salesmate CRM — Best For Extra Features
Salesmate CRM is a full-stack CRM suite designed to help outside sales reps streamline their sales processes collaboratively. Used by over 100,000 companies globally, Salesmate is a preferred CRM for field sales reps, enabling them to automate repetitive tasks, gain deeper insights into their audience, manage leads, and enhance customer engagement.
One of its standout features is the ability to make an otherwise invisible network visible to the customer, allowing reps to see the outcomes of each connection. This capability addresses the common challenge of generating enough traffic and obtaining detailed lead information. However, Salesmate lacks a voicemail drop option, which is a feature available in some other CRMs. Despite this, Salesmate’s robust features make it a valuable tool for outside sales reps looking to optimize their sales efforts.
How Salesmate CRM benefits Outside Salesmate Reps
Location Tracking:
Salesmate CRM uses GPS to track the traffic in your customer’s location. It also enables you to gain real-time visibility into activities going on there. Salesmate’s technology can pinpoint the target path.Pipeline and Deals:
With Salesmate CRM, you can visualize, track, and organize your sales process and pipelines. It comes with featured tags to enable you to name your contacts according to their stages in the life cycle.Automation: Salesmate’s automation feature helps you improve your workflow, save time, and cut operating expenses. You can also set triggers and desired actions that automate your routine tasks.
Insights and Reporting:
A firm can only do with actionable customers and insights. So, Salesmate CRM provides these insights with little or no extra effort.
10. Capsule – Best For Usability
Capsule is a customer relationship management (CRM) platform that is well-suited for outside sales reps to simplify and effectively generate more customers. Capsule CRM is in the top tier for its usability; its easy automation saves outside sales reps 10 hours per week by eliminating manual tasks such as sending texts and recording new leads immediately after they complete a form on your landing page or social media account.
Setting up Capsule CRM is also very easy, as it has how-to-do videos that can assist you. Its simple drag-and-drop sales pipeline builders make it easy to stay organized. It also provides a clear picture of your business, but the free version was so restricted it made it virtually useless
How Capsule CRM benefits Outside Sales Reps
Freddy AI:
Improve your productivity with the power of artificial intelligence. Capsule CRM gives you intelligent suggestions and insights on your traffic generation, auto-detects duplicate contacts, predictive lead scoring, lead-generation bot, and more.User Management:
Over time, you will have a sales team that comes and goes. Capsule CRM makes it easy to add new members and decommission inactive users. Here, you have complete control over your sales accounts.
Final Thoughts
Getting the best CRM as an outside sales rep can significantly enhance your efficiency and productivity. For perfect route optimization, go for ServiceMonster, which helps you identify the best routes to your customer’s location, minimizing your time on the road.
To boost sales and customer retention, HubSpot CRM is a game-changer, enabling you to nurture leads and build strong customer relationships. For newly employed outside sales reps, Field Complete CRM is an excellent choice as it is free with no limitations for free users, making it a cost-effective option.
Scroll up to find detailed information on all the ten best CRMs for outside sales reps listed in this article.