Top CRM for Political Campaigns (2024)

crm for political campaigns

Developing a good relationship with the people and retaining voters during political campaigns requires much effort. On many occasions, you spend months running your campaigns, persuading voters and acquiring supporters.

However, the organization of this information is key to success. Many people need help to arrange data. This is why you need a customer relationship management (CRM); a CRM will help you organize and share vital information.

Table of Contents

What Is A CRM For Political Campaigns?

CRM for political campaigns is a software program designed to help you manage supporter data, track engagement, and cultivate relationships. It is a vital tool for managing a campaign. With a political campaign CRM, you can easily see your top fans and most loyal supporters and ensure your message reaches the right people.

Furthermore, a CRM for a political campaign is an effective tool that helps campaigns run smoothly. You could use it to track voters and create a charitable contribution database template. Knowing what a CRM for political campaigns is, we’ll move on to the next on our list.

How Do You Know You Need A CRM For Political Campaigns

Preparing for a political position in this era without a CRM is like running a race with broken legs. It won’t be easy to keep track of supporter information, donations and volunteer activities. Mostly when it’s time to get out the votes.

If you want to experience a hassle-free campaign, consider investing in a CRM, as it can coordinate campaign activities and help you with your final push on your election day.


Benefits Of Using A CRM For Political Campaign

It is essential to have a CRM or campaign management system to run a successful political campaign. As it enables you to manage your finances and stay organized. A CRM will help you;

  • Keep track of the constituents.
  • Store important data about each individual.
  • Send targeted messages to a specific group of people.
  • Analyse campaign results
  • A CRM can help you send out targeted emails to different groups of people based on their interests or past interactions with your campaign.
  • It makes it easy to create reports on your campaign progress.
  • Contact voters with a data-driven canvassing app.
  • A CRM increases engagement and eliminates data silos.
  • Capture the attention of voters with programmatic formats.


Key Features to Look Out for In A CRM For Political Campaign

When searching for a CRM for a political campaign, there are key features to look out for in a CRM. They are:

  1. Audience Segmentation and Targeting

This involves splitting a client base into distinct groups or segments according to a range of factors, including interest, demographics and geography. Politicians can use this to target particular client groups with their campaigns.

  1. Donor Management

To improve donor management and fundraising, break down data silos. Campaign managers may spend more time connecting with contributors and less time managing them when all contact details, outreach gift history, and other critical information are stored on a single platform.

  1. Volunteer Management

To enhance voter outreach using a consolidated list of intended voters. Form voter groupings according to common attributes to improve individualized campaign tactics and reveal important information about the database.


  1. Voluntary Oversight

To effectively monitor volunteers’ time, facilitate communication, improve the volunteer experience, manage volunteer information and allocate resources. Develop a comprehensive programme that draws in and keeps committed campaign workers.

Overall best

In a nutshell, the Zoho campaigns offer several great qualities that can assist you in optimizing your political campaigns. It’s not just our best pick but a go-to for political campaigns. With this tool, be rest assured you’ll experience a seamless election victoriously.

Best CRM For Political Campaign

  • Zoho campaigns – affordable, full-featured option for small teams
  • In – best in building relationships with supporters
  • HubSpot – best in integration
  • Pipedrive – best in clarity
  • Salesforce- best in tracking campaign budget
  • Mailchimp – the most popular email marketing platform that can serve as a CRM
  • Active campaign – best CRM for marketing automation
  • Ngpvan – best in fundraising
  • NationbBuilder – best in multiple tools
  • CallHub– best for calling


Zoho campaigns - affordable, full-featured option for small teams

Zoho Campaigns New Interface 2017 12

Zoho is an affordable software for small teams. It was founded in California in 1996 by Sridhar Vembu and Tony Thomas. Zoho offers applications for business process management and collaboration in political campaigns.

Zoho campaigns offer a three-step process to create online poll surveys. Add questions, design your review, and publish it—an easy-to-use tool for organizing election surveys. You can use Zoho campaigns to generate reports on campaigns and more to make your political campaign successful.

Features of Zoho CRM

Zohos CRM provides effective features that yield proven results for political campaigns.

  1. Multiple Integrations

Many third-party apps you use daily, such as Google Drive, DocuSign, Mailchimp, and Google Ads, are integrated with the Zoho campaign.

  1. Forcasting

You can forecast your revenue and set goals for your team using real-time data to locate inefficiencies and improve team performance in the previous political campaign.

  1. Customization

Use Zoho CRM advanced filters to cut through all data in your CRM to focus on the voter that matters the most.

  1. Event Management

An integrated feature in Zoho CRM allows you to send bulk emails to your contacts in your database. When sending emails, you can use custom criteria to limit recipients to people most likely to attend the event.

Zoho CRM pricing

Zoho CRM has four pricing plans and a 15-day free trial.

Free Plan: Available

Datrmin – Best In Building Relationship With Supporters

Datrmin Logo Facebook

Datrmin is a special platform that enables teams, professionals and politicians to gather all their contacts in one location, segment them, develop connections and take action. Its goal is to help you build better relationships whether you have 100 volunteers or 1000,000 subscribers.

More importantly, Datrmin help political campaigns of all sizes build and mobilize a grassroots network of supporters. Its user-friendly CRM keeps you in constant touch with your volunteers, making them feel like an integral part of your political campaign family.

Datrmin Pricing

Datumin offers two pricing options: a platform plan for data-savvy pros who need the tools and managed support for strategists and leaders who need a custom solution to leverage data for their campaigns.

Pricing starts at $250 per month.

Free Trial: Available

• HubSpot – best in integration


HubSpot is a powerful political campaign marketing software that helps political parties attract higher quality traffic to their website, convert that website traffic into engaged citizens, and provide citizens with the necessary resources they need. With its robust features and user-friendly interface, HubSpot can empower you to manage every aspect of your political campaign marketing efficiently and effectively.

HubSpot Features

  1. Lead Nurturing

In HubSpot, a contact profile is immediately created or updated when a contact provides information as part of your campaign. Afterwards, you can streamline internal operations and discover all the details about each lead in a single database.

  1. Campaign Orchestration

With HubSpot’s integrated features like tasks, comments and calendar, you can make it easier for your team to perform at their highest level and plan your campaigns with context.

  1. Marketing Automation

You can create customized, multichannel campaigns with HubSpot workflow, which uses automation to reach your target audience with the appropriate content at the right moment.

  1. A/B test

Identify your best-converting landing page and emails and see how many visits, contacts and customers each is generating. Get customized keyword suggestions to optimize your search page.

HubSpot pricing

HubSpot has two pricing plans, which are;

Free Plan: Yes

• Pipedrive – best in clarity

Pipedrive Insights

Pipedrive is an excellent, user-friendly CRM that would be perfect for any political campaign, even for those contesting at the local or state level. It’s a well-supported CRM. You can quickly get up and running thanks to the rapid startup process.

Whether in federal, state, or local government or part of a public sector agency, you need to communicate effectively with your community and pitch and maintain contracts.

Pipedrive CRM for the public sector and government helps you create more meaningful interactions and be confident in your compliance.

Features of Pipedrive

  1. Real Time Reporting

Efficient reporting and data analysis make life much easier for your sales team. Pipedrive’s interactive dashboard platform enables your sales representatives to identify winning trends.

  1. Email Campaign Builder

An email builder helps sales and marketing people create beautiful, responsive email marketing campaigns in no time with drag-and-drop blocks. With the Pipedrive email campaign, you can build templates as preparation before creating an email campaign, allowing you to create a library of templates for future use

  1. Workflow Automation

You can eliminate pointless manual labour and configure triggered events and flows to complete tasks with Pipedrive. Using the template, you can automate almost any step of your entire team’s sales process and free up time for high-touch campaign activities.

Pricing details

Free Plan: Available

• Salesforce- best in tracking campaign budget

Sf Report Dashboard

Salesforce. Com has launched the Salesforce political campaigns edition, an on-demand tool that allows advocacy and campaign organizations to effectively and conveniently handle donors and constituents by connecting strategically. It provides campaign managers with web-based control panel access to polling data, contribution tallies and campaign activities.

Additionally, this application removes the need to purchase, install and maintain hardware and software so campaign managers can hit the ground running and focus on their political goals.

Features of Salesforce

Salesforce Pricing

Salesforce CRM starts at $25 per user per month

Free Trial: 14 Days

• Mailchimp – the most popular email marketing platform that can serve as a CRM


A platform for email marketing designed for various companies, Mailchimp serves both small and large firms. It gives you the resources to create, send and monitor interesting email campaigns to your readers and clients.

Mailchimp is one of the world’s best email marketing platforms. With the tools, you can create a visually appealing campaign, manage your mailing list and monitor campaign performance in one location.

Features of Mailchimp

  1. Campaign Creation

Mailchimp makes creating and distributing email campaigns easy, managing subscriber lists, targeting customers, and generating comprehensive reports for analysis and, eventually, business expansion. The purpose of this essential customer data is to inform future messages that are more successful

  1. Template Design

In addition to the ability to develop unique templates, subscribers can choose from various predesigned email themes.

  1. Security

Users may be at ease knowing that their data is secure and shielded from loss and corruption thanks to its wide range of protection. Strong security features are integrated into Mailchimp to help protect data.

  1. Ease Of Use

Create, launch and manage expert email marketing campaigns with ease using Mailchimp. The UI generally performs a decent job guiding customers through the steps, allowing them to employ premade web, landing and email templates.

Mailchimp Pricing

Free plan ;Available

• ActiveCampaign – best CRM for marketing automation

64F99D78Eb18B38F6F10B2E9 Activecampaign Datachannel

ActiveCampaign is a cloud-based tool built to help political campaigns thrive by combining customer relationship management, automation and email marketing. Its objectives are to deliver data-driven decision-making, boost sales and revenue, and optimize sales operations.

Political campaigns can benefit from ActiveCampaigns automation in raising awareness, soliciting volunteers and encouraging recurring donations. Users focus on the advanced automation and workflows that ActiveCampaign provides.


Features of ActiveCampaign

  1. Tracking, Data Collection and Reporting

Because of its superior monitoring, data collection and reporting features. ActiveCampaign is among the best platforms available. It can also be configured to track a user from your website, utilizing information from google analytics. Users can run various reports from it, including campaign performance and open and read trends.

  1. Forms

Turn visitors into valuable leads and automate their customer experience through forms across your website; you can gather crucial information from visitors and use that info to automate interaction across multiple channels that grow your business.

  1. Email Deliverability

Email gives you the highest rate of any marketing channel. However, not all platforms excel at email deliverability. Whether your email appears in the primary inbox or the spam folder. ActiveCampaign makes it easy to improve your email deliverability.

  1. SMS Automation

Engage with your audience on the device they use most through automated alerts, updates or promotional messages to send at the perfect time.

ActiveCampaign pricing

Free Plan: Yes

• NGP VAN– best in fundraising


NGP VAN is an American privately owned database used by the democratic party, democratic campaigns and other nonprofit organizations. NGP VAN will help you kick-start your election campaign in many states simultaneously.

As election campaign management comes with a cloud-based integration, you can easily access your voter base, create fundraising reports, and maintain records. NGP VAN is the leading technology provider to democratic and progressive political campaign organizations and other groups.

NGP VAN is an American privately owned database used by the democratic party, democratic campaigns and other nonprofit organizations. NGP VAN will help you kick-start your election campaign in many states simultaneously.

As election campaign management comes with a cloud-based integration, you can easily access your voter base, create fundraising reports, and maintain records. NGP VAN is the leading technology provider to democratic and progressive political campaign organizations and other groups.

Features of NGP VAN

  1. Event Management

Manage your in person and virtual events, recruit more volunteers and supporters and create branded sign-up forms with our event management software. Support your events with built-in best practices to help boost event attendance.

  1. Unlimited, customizable forms

Create as many online forms as you like and customize each to be exactly what you want with new themes for wrappers.

  1. Advanced social matching

Social matching automatically matches any supporter record with an email address with leading social networks, including Facebook, Twitter, and LinkedIn.

  1. Multichannel Campaign and Engagement Points

NGP VAN Carter individualized messages to supporters by ranking and measuring their involvement using engagement points.

NGP VAN Pricing

Free Plan: Yes

NationBuilder – best in multiple tools

Sync Settings Nationbuilder

NationBuilder is a software that integrates customer relationship management and content management capabilities into one cohesive product. It has several digital organizing tools supporting social media campaigns, website design, fundraising, and volunteer coordination.

Furthermore, it is a community engagement platform that empowers campaigns. NationBuilder allows you to manage and grow your community at scale.

Features of NationBuilder

  1. Support

Accomplish more with NationBuilder by extending your possibilities. This platform helps you surpass your objectives, from workflow recommendation to product traing.

  1. Customizable website

Pages built on NationBuilder automatically sync all entered information to your database without coding. You can create a fully customizable and responsive site focused on action.

  1. Supporter Database

NationBuilders tracks every detail about your supporters, including their history of participation, origin and more. Thus, it encourages people to take action and facilitate grassroots organization.

  1. Outreach

With scheduling options, limitless sends to opted-in lists and mass email, you can reach your supporters in the right manner at the right moment.


NationBuilder Pricing

Free Trial: 14 Days

• CallHub– best for calling

P2P New Header

CallHub is a trusted campaigning platform that will revolutionize your outreach, canvassing, mobilizing and market campaigns. We offer calling and email solutions for political campaigns, advocacy groups and businesses of all sizes.

CallHub communication platform enables organizations to create outreach campaigns plus the ability to connect with audiences via mobile phones and the web. The solution is designed to integrate with an organizations CRM.

Features of CallHub

  1. Virtual Call Center

Agents will use the program to speak with leads across the nation. Since CallHub only charges for actual calls, agent accounts are free. Workers can call using a browser, phone, sip client, or even have the software call them.

  1. SMS Broadcasting

Representatives can contact customers and supporters via text message. Compared to emails, texts have a greater effect on marketing.

  1. Audio Transmission

With its multi-transfer feature, voice message calls can be sent to thousands of consumers, which can lead to gathering warm leads or conducting a poll.

  1. Analytics And Reports

Provides comprehensive data and insights for each call and SMS that is placed.

CallHub Pricing

Free Trial: 14 Days

Final Thoughts On CRM For Political Campaign

Voters’ and supporters’ needs must come first in political campaigns. Using an excellent CRM to understand each of your supporters better will help you accomplish this.

Use a CRM today to improve communication with your supporters and fortify the bond.

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