The CRM software revolution is sweeping every industry. It’s bridging the vacuum that exists between businesses and their customers. From the customer’s initial contact with the company to post-sales customer engagement and everything in between.
Customers are getting smarter, and manufacturing firms need to move beyond engaging them on social media to predict their needs to win their loyalty. That’s how you delight your customers and keep them glued to your brand.
With a CRM software solution, it even gets better. Manufacturing firms can automate their sales and construction processes, forecast income, engage and nurture customers, among other benefits. But, It all boils down to choosing the best CRM for your manufacturing business.
Manufacturers should pay much attention to choosing CRM software, because the wrong one could wreck your customer relationships and stunt your business growth. And a suitable one can transform your business. According to a recent Forrester study, conversion rates can improve by 300% with the right CRM in place.
If you are searching for the perfect CRM software for your manufacturing business, then you’re in the right place. Let’s look at the best (6) CRMs, and how they can enhance your business operations and profits.
When it comes to CRM software, you can rarely mention the top five (5) without mentioning HubSpot. Yes! They are that popular & good. HubSpot is a comprehensive CRM software for manufacturers and other businesses. Their software helps manufacturers to maintain quality relationships with their new and existing customers and distributors.
Here’s the thing, lead generation can be tricky at times because not every lead is ready to convert. Even after lots of sales gimmicks, you’ll discover that either the customer was just window-shopping or wanted to know about your product offerings for future business. And that’s precisely where the HubSpot CRM comes in.
It has a powerful automation tool you can leverage to nurture and follow up with prospective customers and distributors. With its automation tool, you can quickly schedule emails, appointments, and essential customer milestones – and never lose a lead again.
Store all your customer’s data in a single database, despite your number of branches. HubSpot helps in unifying your data to enable you better understand your customers’ needs and touchpoints. They can also be segmented for strategic email and messaging campaigns.
The best part is that HubSpot is super-flexible and open to integration. As of the time of this writing, HubSpot is available to integrate with about 500 apps.Plus, their platform is open for custom development. They also have fantastic tools that’ll help scale your manufacturing business.
HubSpot provides you with a 30-day free trial for you to test all the features available. After this, you can choose a monthly payment option from any of the following:
- $45/month for a starter plan
- $800/month for the professional plan
- $3200/month for the enterprise plan
It would interest you to know that Gartner’s GetApp recently named Pipedrive the best CRM software for the manufacturing industry. This isn’t just an accolade for popularity. It’s a testament to the value they are consistently delivering to manufacturing firms worldwide.
Automation is one of the main benefits of Pipedrive. Knowing the amount of time manufacturing workers wastes on repetitive manual tasks, one wouldn’t wonder the need for automation.
Pipedrive’s CRM workflow allows manufacturers to reduce manual work, unify work processes and add third-party apps and integrations. But that’s not all; the CRM is open for customization. Manufacturing firms can customize it to suit their specific needs and business goals.
The customer factor in the CRM accronyn is not lost with Pipedrive. Instead, it helps manufacturing firms to build and strengthen customer relationships. You can also streamline your sales funnel and pipelines using their platform. It’s worth a try.
Pipedrive provides you with a 14-day free trial for you to test all the features available. After this, you can choose a monthly payment option from any of the following:
- $12.5 for the essential plan
- $24.90 for the advanced plan
- $49.90 for the professional plan
- $99.00 for the enterprise plan
Zoho takes a step further in creating a no-code ERP platform for manufacturing businesses. Unlike other CRM software that focuses mainly on nurturing customer relationships, Zoho’s manufacturing solution is an ERP that aims to boost employees productivity and agility.
With Zoho’s ERP, businesses can quickly develop and deploy custom-built applications to enhance work processes and performance. In summary, the ERP helps manufacturing firms to save time, reduce cost, and increase profitability.
Some of the main features of Zoho ERP include material procurement, inventory monitoring, invoice processing, distribution management, quality assurance, and customer experience. The software combines the capabilities of a CRM & an ERP.
Getting Zoho for your manufacturing business is both efficient and effective. Because, you won’t be incurring an extra cost for an ERP since it functions as a CRM & ERP. You wouldn’t also need to hire a developer. It has a no-code intuitive interface that lets you build applications without writing a single line of code.
Zoho provides you with a 15-day risk-free trial for you to test all the features available. After this, you can choose a monthly payment option from any of the following:
- $25/month for the professional plan
- $400/month for the ultimate plan
FreshSales is one of the best CRM software in the manufacturing industry with AI and machine learning capability. In a nutshell, it’s marketing and sales in a box, with remarkable insights technology for predictive analysis and sales forecasts.
By far, FreshSales software’s AI capability is one of its most unique features. From the data gathered through sales and marketing activities, the AI makes quality recommendations for decision-making. Through the recommendations, your team can spot their gaps in service delivery and improve on them for better conversions.
Scalability is a critical consideration factor when choosing CRM software for your manufacturing business. FreshSales has a pay-as-you-grow plan that enables companies to pay according to their level of usage. So, you can spend more to expand the features and accommodate your growth whenever your business is increasing.
The learning curve of FreshSales CRM software is shallow. Your team wouldn’t need to struggle with the onboarding process to adapt to the product features. Just a matter of days and weeks, and they’re all set.
FreshSales provides you with a 21-day free trial for you to test all the features available. After this, you can choose a monthly payment option from any of the following:
- $0 for the free plan (Completely free)
- $15/month for the growth plan
- $39/month for the pro plan
- $69/month for the enterprise plan
The NetSuite CRM/ERP is built for manufacturers. It comes with unique features and functionalities that support the entirety of a manufacturing business: from customer relations to supply and everything in between./
With NetSuite, there’s no need for another software solution. Its key features are product data management, order management, planning and scheduling, procurement, production control, supply chain, shop floor, and quality management.
The most exciting thing about NetSuite is that it’s flexible and open to custom integrations. Notable, isn’t it? NetSuite works for every industry and category. And it can be custom-made to suit the exact needs of your business.
Salesforce is among the world’s leading CRM. With years of an unbeatable track record servicing several industries and organizations. They also have dedicated CRM software for the manufacturing industry.
Unlike other CRM platforms, Salesforce manufacturing CRM software aims at unifying digital experiences across the value chain. In other words, the platform aids businesses in servicing their customers throughout their sales life cycle through product personalization predictive analysis.
Salesforce helps you to strengthen the synergy between your customers, partners, and employees. Leaving no party behind. Thereby improving employee productivity and value chain optimization.
Salesforce provides you with a 14-day free trial for you to test all the features available. After this, you can choose a monthly payment option from any of the following:
- $250/month for the enterprise plan
- $400/month for the unlimited plan
If you’re looking for the best CRM software for your manufacturing business, then you should look no further than this list.
They were hand-picked based on extensive market research and reviews from our CRM experts and cu
Running a manufacturing firm without a CRM or ERP software is like using an analog computer in an age of Artificial intelligence. Not only will you be unproductive, but you’ll also lose customers and distributors in the process.
As said earlier, the right CRM software can bring a 360-degree transformation to your business. Come to think of it, most of the CRMs listed here have free trial periods. To enable you to try it before purchase.
Have comments or questions? Share with us. We’d love to hear from you.
A CRM is a software for managing and enhancing a company’s relationship with its prospective and existing clients. CRM for manufacturing is a CRM that helps manufacturing companies improve their customer relationships and achieve their organizational goals.
Manufacturers need CRM software to manage customers’ and distributors’ relationships. Not just that, they also need it to reduce manual processes, streamline sales and marketing activities, and make smarter decisions with real-time insights.
The seven top industries that use CRMs the most are retail, banking, hotels, financial service, insurance, consulting, agriculture and manufacturing.