The CRM software revolution is sweeping every industry. Manufacturing CRM bridges the vacuum between businesses and their customers. From the customer’s initial contact with the company to post-sales customer engagement, everything in between.
Customers are getting smarter, and manufacturing firms need to move beyond engaging them on social media to predict their needs to win their loyalty. That’s how you delight your customers and keep them glued to your brand.
With a CRM software solution, it even gets better. Manufacturing companies can automate their sales and construction processes, forecast income, and engage and nurture customers, among other benefits. But, It all boils down to choosing the best manufacturing CRM software.
Manufacturers should pay much attention to choosing CRM software because the wrong one could wreck your customer relationships and stunt your business growth. And a suitable one can transform your business. According to a recent Forrester study, conversion rates can improve by 300% with the right CRM in place.
The Best CRM for Manufacturing Companies
1. HubSpot
HubSpot is consistently mentioned among the top five CRM software for its popularity and effectiveness. It offers comprehensive CRM solutions for manufacturers and other businesses, helping maintain quality relationships with new and existing customers and distributors.
HubSpot excels in lead generation with a powerful automation tool for nurturing and following up with prospective customers and distributors. This tool simplifies scheduling emails, appointments, and tracking customer milestones, ensuring no leads are lost.
By unifying all customer data into a single database, HubSpot enhances the understanding of customer needs and touchpoints. Customers can be segmented for strategic email and messaging campaigns.
HubSpot is highly flexible, integrating with about 500 apps and supporting custom development. Additionally, it provides excellent tools to help scale manufacturing businesses.
2. Pipedrive CRM
It would interest you to know that Gartner’s GetApp recently named Pipedrive the best CRM software for the manufacturing industry. This isn’t just an accolade for popularity. It’s a testament to the value they consistently deliver to manufacturing firms worldwide.
Automation is a key benefit of Pipedrive, reducing the time manufacturing workers spend on repetitive tasks. Pipedrive’s CRM workflow minimizes manual work, unifies processes, and supports third-party app integrations. The CRM is also highly customizable, allowing firms to tailor it to their specific needs and business goals.
Pipedrive excels in helping manufacturing firms build and strengthen customer relationships. It also streamlines sales funnels and pipelines, making it a valuable tool worth trying.
3. Creatio
Creatio offers an end-to-end solution for automating the manufacturing customer journey and CRM without coding, providing maximum flexibility. It integrates sales, marketing, and service automation into one platform and includes powerful tools for workflow automation, no-code development, and AI/ML.
Supporting complex manufacturing process automation, CRM Creatio manages end-to-end CRM processes and various operational, production, partner relationship management, and other business workflows. Its no-code composable architecture allows users to assemble new business applications from available components or create new ones without coding.
Thousands of customers in 100 countries use CRM Creatio daily to launch millions of workflows. Recognized as a Leader and Strong Performer in multiple Gartner and Forrester reports, Creatio maintains long-lasting relationships with successful manufacturing organizations like Constantia, OKI, and Haynes International.
4. Zoho CRM
Zoho offers a no-code ERP platform tailored for manufacturing businesses, going beyond CRM to enhance employee productivity and agility. Zoho’s ERP enables businesses to quickly develop and deploy custom applications to improve work processes and performance, ultimately saving time, reducing costs, and increasing profitability.
Key features of Zoho ERP include material procurement, inventory monitoring, invoice processing, distribution management, quality assurance, and customer experience. It combines the functionalities of both a CRM and an ERP.
Adopting Zoho for your manufacturing business is both efficient and cost-effective, as it serves as both a CRM and an ERP without incurring extra costs. Its no-code interface allows users to build applications without needing a developer, making it accessible and user-friendly.
5. FreshSales CRM
Freshsales CRM is a top choice for manufacturing businesses, offering AI and machine learning capabilities that provide marketing and sales insights, predictive analysis, and sales forecasts.
One of its standout features is AI-driven recommendations, which help teams make informed decisions based on data from sales and marketing activities. These recommendations enable businesses to identify and address service gaps, improving conversions.
Freshsales also offers a pay-as-you-grow plan, allowing companies to scale features and costs according to their growth. This flexibility makes it an ideal option for expanding businesses.
Additionally, Freshsales has a shallow learning curve, ensuring that your team can quickly adapt to the software within days or weeks, making the onboarding process smooth and efficient.
6. NetSuite
NetSuite CRM/ERP is specifically designed for manufacturers, offering comprehensive features that support all aspects of a manufacturing business, from customer relations to supply chain management.
Key features include product data management, order management, planning and scheduling, procurement, production control, supply chain management, shop floor management, and quality management.
NetSuite’s flexibility and openness to custom integrations make it a standout choice. It can be tailored to suit the exact needs of any industry or business, providing a versatile and complete solution without the need for additional software.
7. Salesforce CRM
Salesforce is a leading CRM with a proven track record across various industries. It offers dedicated CRM software for the manufacturing industry, focusing on unifying digital experiences across the value chain.
Salesforce’s manufacturing CRM aids businesses in servicing customers throughout the sales life cycle through product personalization and predictive analysis. It strengthens the synergy between customers, partners, and employees, ensuring no party is left behind, thereby improving employee productivity and optimizing the value chain.
Conclusions
Selected based on extensive market research and expert reviews, we’ve presented you with how these CRMs can transform your business. Operating without a CRM or ERP in today’s AI-driven age is like using an analog computer—inefficient and likely to result in lost customers and distributors.
The right CRM can revolutionize your operations, and most of the options here offer free trial periods, allowing you to try before you buy.
Frequently Asked Questions
A CRM is software for managing and enhancing a company’s relationship with its prospective and existing clients. CRM for manufacturing is a CRM that helps manufacturing companies improve their customer relationships and achieve their organizational goals.
Manufacturers need CRM software to manage customers’ and distributors’ relationships. Not just that, they also need it to reduce manual processes, streamline sales and marketing activities, and make smarter decisions with real-time insights.
The seven top industries that use CRMs the most are retail, banking, hotels, financial services, insurance, consulting, agriculture, and manufacturing.
Comments 1
Thanks for sharing this helpful post! As a manufacturing company owner, I’m always on the lookout for the best CRM solutions to streamline our sales and marketing efforts. Will definitely consider the options you’ve listed for our business growth.